Katie Shupe

Creative Strategist • Brand Designer

Thoughtful design isn't just seen—it's felt.

Helping businesses create memorable brands through strategy, storytelling, design, and intentional customer experiences.

Touching waterlily pads in water

What I Do

I help businesses transform ideas into thoughtful, memorable brand experiences. Whether you’re building a new brand or evolving an existing one, I combine strategy, design, AI-assisted creative systems, and customer experience to create work that feels authentic, cohesive, and meaningful.

How I Can Help

Brand Strategy

Clarify your vision, positioning, messaging, and customer experience.

Mood Board Sample including Bead Selection Options

Brand Design

Create cohesive visual identities, websites, and creative systems.

Gallery Website Example

AI Creative Systems

Develop practical AI workflows that save time while protecting your brand voice.

 

Working with ChatGPT
Detail of knotted style bead curtains with frosted glass pony beads

Earth Resonance Studio

The Creative Laboratory

Earth Resonance Studio is where I develop, test, and refine ideas in branding, storytelling, customer experience, and intentional design. Every experiment becomes part of the strategic thinking I bring to client work.

Featured Studio Experiments

Building Earth Resonance Studio from a product-based shop into a living brand system

How I transformed a creative business into a living brand through intentional strategy, storytelling, AI workflows, and customer experience.

Latest Insights

How Brand Values Shape Customer Experience

How Brand Values Shape Customer Experience

Whether intentional or not, every logo, advertisement, package, social media post, customer interaction, and product communicates brand values. Businesses do much more than sell—they influence how people think, what they value, and how they experience the world around them.

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Work With Me

Katie Shupe in the Garden Photo (AI assisted background)

Whether you’re launching something new or reimagining what already exists, I’d love to hear what you’re building.

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